Write A General Essay On The Influence Of The Cinema

Cinema has a great impact on society.



Cinema has truly played a major role in changing our society. Patriotic movies make us remember to love our nation.Good comedic movies have treated many patients through laugh therapy. Adventure movies have given us a sense of adventure to explore new possibilities. There are many more! In our society there are many practices and traditions which are based on ignorance and which have withheld the progress of our society. Rigidity of caste system, untouchability, dowry system and purdah system have done enormous harm to our society. Cinema films can do a lot to eradicate these evils. They can be used for promoting national integration, Prohibition, intercaste marriages, family planning, eradication of illiteracy, etc. Such themes can help the transformation of our society. The cinema can be used as an instrument to help people get rid of obscurantism and also to guide them along the right path. It can help in remov"ing ignorance from our society. Not only this, several much needed social reforms can be introduced and brought about with the help of the cinema.
The cinema exercises a great influence on the mind of the people. It has a great educative value. It can achieve splendid results in the field of expansion of education. There are certain subjects, such as science and geography, which can be more effec"tively taught with the help of talkies. Lessons on road sense, rules of hygiene and civic sense can be taught to the students and the " public as well in a very effective manner with the help of cinema pictures. Many successful experiments have been made in various countries on the utility of films as a means of education. Feature films have been produced for school and college students and students are being benefited by them.
Cinema films have the power to influence the thinking of the people. They have changed the society and social trends. They have introduced new fashions in society. They may be described as pace-setters. They can create a direct impact on our social life. Films can go a long way towards arousing national consciousness and also in utilizing the energies of the youth in social reconstruction and nation-building by a skillful adaption of good moral, social and educative themes, and by introduction of popular sentiments, films can, to a great extent, formulate and guide public opinion.Because of their audio visual appeal cinema films are the most powerful means of publicity and advertisement. Small publicity pictures or skits when shown on the screen easily catch the imagina"tion of spectators. The cinema has so far remained unchanged as the most popular audio-visual mass medium, but now with the arrival of television and its impressive pace of advancement, the cinema can no longer afford the luxury of complacence. It has, therefore, to improve its performance and to maintain a high standard.
In our country cinematography has been developed as an art and the film industry is an organised industry. It is a foreign exchange earner industry. Many Indian films have won international awards.
Like the other side of the coin,this gift of science has some disadvantages, too. It is a force and has the power to influence the society. So a film which depicts scenes of moral degradation or which violates our moral standards does immense harm to our society. We know many young people have gone astray under the misleading influence of indecent pictures. Filthy, immoral and crime pictures very easily catch the imagination of impressionable youth. Such films can be accused of producing delinquency. The films produced on the western trends or the films which try to preach x western moral standards are producing a bad effect on our younger generation. So the producers of films and the film censors owe a great responsibility to society. The film producers should try to resist the temptation to mint money by producing formula pictures ; they should rather produce good pictures of educative and reformative value. A good film is higher than any education and a bad film is more injurious than poison. Why? There are more.

Tom Sherak, President of the Academy of Motion Picture Arts and Sciences (best known for their Academy Awards, also referred to as "Oscars") had spoke about the impact -
Film has a uniquely powerful ubiquity within human culture. In 2009, across major territories, there were over 6.8 billion cinema admissions (compared against a world population of roughly the same number) creating global box office revenues of over US$30 billion. The convergent nature of film creates consumption across a number of channels. In the same year combined DVD and Blu-Ray sales in the United States, Canada and European Union alone were US$32.5 billion (amounting to over 1.1 billion units sold). When you start to then consider revenues and audience figures from those who consume digitally, via television, repeat view content they already own and view through the highly illegal but vast black-market in films, the figures become truly staggering.

The direct economic impact of film is clear, but the effect to the wider economy is also significant. The UK House of Commons Culture, Media and Sport Committee- in a 2002 report on The British Film Industry stated, "...Of the 23 million people who visited the UK in 2001 " spending approximately "11.3billion " VisitBritain (formerly the British Tourist Authority) estimates that approximately 20% visited the UK because of the way it is portrayed in films or on television. The flow-on effect from film (i.e. the use of services and purchase of goods by the industry) is thought to be that for every "1 spent on film, there is a "1.50 benefit to the economy."

Cinema has become a powerful vehicle for culture, education, leisure and propaganda. In a 1963 report for the United Nations Educational Scientific and Cultural Organization looking at Indian Cinema and Culture, the author (Baldoon Dhingra) quoted a speech by Prime Minister Nehru who stated, "...the influence in India of films is greater than newspapers and books combined." Even at this early stage in cinema, the Indian film-market catered for over 25 million people a week- considered to be just a 'fringe' of the population.

Contemporary research has also revealed more profound aspects to film's impact on society. In a 2005 paper by S C Noah Uhrig (University of Essex, UK) entitled, "'Cinema is Good for You: The Effects of Cinema Attendance on Self-Reported Anxiety or Depression and 'Happiness'" the author describes how, "The narrative and representational aspects of film make it a wholly unique form of art. Moreover, the collective experience of film as art renders it a wholly distinct leisure activity. The unique properties of attending the cinema can have decisively positive effects on mental health. Cinema attendance can have independent and robust effects on mental wellbeing because visual stimulation can queue a range of emotions and the collective experience of these emotions through the cinema provides a safe environment in which to experience roles and emotions we might not otherwise be free to experience. The collective nature of the narrative and visual stimulation makes the experience enjoyable and controlled, thereby offering benefits beyond mere visual stimulation. Moreover, the cinema is unique in that it is a highly accessible social art form, the participation in which generally cuts across economic lines. At the same time, attending the cinema allows for the exercise of personal preferences and the human need for distinction. In a nutshell, cinema attendance can be both a personally expressive experience, good fun, and therapeutic at the same time."

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The Influence of the Cinema

Cinema is one of the most beautiful wonders of science. It is a very popular source of recreation and relaxation to most people .It plays a very important role in our educational, social, political and moral life. The principal role of cinema is to provide entertainment and amusement. It is a comparatively cheap source of entertainment for the common man. It gives mental relaxation to people who want an escape from the worries of daily life.

Cinema is a source of education and information. It can teach literature, science, philosophy, culture and history. This is because pictorial representations are more interesting and impressive than book instruction. It keeps us in touch with the different parts of the world which we have not visited. Documentary films’also increase our knowledge regarding the latest happenings in our country and abroad. Education through film is interesting. In most of the developed countries, it has helped educationalists in giving practical training to students. It has been very useful in projecting big laboratories and factories in the class room. The most delicate feats in nuclear technology, mine working, engineering, etc., are screened and shown in detail to the students. The living world and the vast space can be brought within the reach of human knowledge.

Cinema can be a great source of education in a backward country like India. It can teach people a lot of things regarding political, racial, religious, moral and other problems which challenge society. Good films help people to practise good manners and habits. The impression created by the film is permanent. Cinema can bring about many changes in the society. Social films dealing with the evils of drinking, dowry system, large family, casteism and communalism can promote interest to abolish them. Cinema can also bring about national integration among the people by stressing the emotional unity of the people.

However, commercial films produced with a view to gaining profit introduce elements of sex, violence and crime to attract the masses. Some of the modern films propagate wrong messages and values by presenting stories which show that anything is permissible to achieve wealth and position in life. All these have a bad influence on the youth. Films showing theft, robbery, murder, gambling and drinking mislead the young and they try to acquire these habits.

Cinema in itself is a great boon to mankind. It is man who turns it into a blessing or a curse by the way he uses it.

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